Hahlbrock created the impressive wall object made of glass fiber reinforced plastic in just two months. The biggest challenge: the high-gloss chrome plating of the two BMW-typical “kidneys” of the radiator grille.

Never before had such large one-piece surfaces been chrome-plated to a high quality. The prerequisites for creating the kidney wall were also precise shaping of the dynamic contours, high accuracy of fit of the individual parts like the original and a Class A paint finish. An installation that had been set up for a long time, with slats covered on both sides with photo film, was also supposed to be covered with the wall object and form the radiator grille of the oversized BMW front.

Despite their lightweight construction, all GRP molded parts produced using the CAD-CAM system had to remain extremely true to shape throughout the entire manufacturing process. The prerequisite for the effect of chrome plating was the creation of harmonious, highly smooth surfaces and edges without the appearance of stiffeners. All relevant molded part edges were milled with CNC support. During the assembly, which was carried out in a very short time, the 35 m2 wall object was inserted precisely into the existing components.

Just in time for the start of the 2005 Geneva Motor Show, BMW was able to present the visually spectacular revision of the Welcome Wall in Hall E03 at Munich Airport. The high-quality execution of the advertising object optimally highlighted the quality of the brand presented.

In the “Munich Airport Award 2005” creative competition, the thinknewgroup agency won gold in the “Switched Motifs” category with the “Welcome Wall” motif. Reger Studios was a finalist in the Best of GWA – Production Awards 2005 in the “Outdoor Advertising Materials” category. Congratulations to everyone!


Draft: thinknewgroup, Bernhard Franken

Execution period: 2005

Location: Munich Airport, Terminal II